Fiercely Loyal (In-Phase Publishing, 2015)

This is Dov Baron’s (Season 1, Episode 15) recently released book that is sure to become a best-seller!

Everything you’ve been told about leadership over the past thirty years no longer applies. The world has changed, and so has everything we know about becoming and remaining an effective leader, particularly when it comes to keeping your top talent!

The effective leaders of tomorrow will do one thing–Keep Top Millennial Talent. Finding and keeping extraordinary talent will be what determines which organizations thrive and which ones fade off into oblivion in the immediate future. Don’t believe it? Then consider that the average company spends 1.5 to 2 times the annual salary of an employee in training and development. Meanwhile, the average millennial employee is only looking at a tenure of two and a half years… at the outside. That employee will walk away before your investment ever pays off! What’s worse–the employee you have invested in will take the skills and training that you paid for, and leverage them into a better position with your competitor.

In this book Dov Baron lays out the strategies for not only keeping your top talent, but have them become Fiercely Loyal. It could likely be the most important thing to happen to leadership and human resources in a hundred years…read it and use it!

Available now on

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